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Consulting
Fully Remote
Full time
Miami Florida United States
Consulting
Brand Experience
City
Miami
Country
United States
State/Province
Florida
About This Role
We are seeking a results‑driven Performance Marketing Consultant with in-depth expertise in paid media strategy, acquisition marketing, and data‑driven optimization. This role is responsible for designing, executing, and optimizing high‑performing digital campaigns across search, affiliate, and targeted audience channels. The ideal candidate has a strong analytical mindset, a passion for driving measurable outcomes, and hands‑on experience managing full‑funnel media strategies in fast‑paced, short decision‑cycle environments

Pay Range: $50-60/hour
What You Will Work On
  • Develop and execute paid media performance campaigns focused on customer acquisition, conversion, and revenue impact.
  • Lead SEM (paid search) strategy, including keyword planning, bidding tactics, ad copy testing, and quality score improvements.
  • Build and optimize audience targeting frameworks, including lookalike modeling, interest‑based segments, retargeting workflows, and high‑value prospect identification.
  • Manage and enhance dynamic ad programs, including:
  • Dynamic Search Ads (DSA)
  • Dynamic Creative Optimization (DCO)
  • Dynamic Travel Ads (DTA) (if applicable to industry)
  • Conduct A/B and multivariate testing to improve campaign performance, creative effectiveness, and landing page conversion rates.
  • Analyze campaign data to drive continuous improvement with a strong focus on cost efficiency, ROI, and scalable growth.
  • Utilize Adobe tools (e.g., Adobe Analytics, Adobe Advertising) for performance analysis, attribution modeling, and optimization insights.
  • Oversee and optimize affiliate marketing programs, including partner selection, tracking, and revenue contribution.
  • Provide strategic recommendations and clear insights to stakeholders, translating data into actionable business decisions.
What You Will Bring
  • Proven experience managing performance‑driven paid media campaigns across multiple platforms.
  • Strong background in acquisition and conversion strategy, especially within short decision‑making cycles.
  • Expertise in SEM strategy, execution, and optimization.
  • Hands‑on experience with advanced audience modeling techniques (lookalikes, retargeting, interest modeling).
  • Proficiency with dynamic ad formats and testing frameworks.
  • Highly analytical thinker with a data‑driven approach to decision‑making and budget allocation.
  • Experience with Adobe Analytics and/or Adobe Advertising for attribution and performance insights.
  • Previous experience managing or contributing to affiliate programs.
  • Excellent communication skills with the ability to translate metrics into clear business recommendations.
What You Can Expect
  • An inspirational place for you to do your best work, be engaged in meaningful ways, and continually develop the skills, competencies and qualities that set our team apart. 
  • Compensation commensurate with your qualifications, experience, and other factors including geographic location, market and operational factors. 
  • Total Rewards include: Medical, Dental, Vision, Life Insurance, Disability Insurance, 401(k) Savings Plan, Employee Stock Purchase Plan, Professional Development Program, Paid Time Off and Paid Sick Time (in geographies where legally required).
What We Do
At RGP, we're creating a future where businesses produce their best work without constraints. We've built a global network of over 2,600 experts across four regions, providing a comprehensive suite of solutions across on-demand talent, next-generation consulting, and outsourced services to support organizations at every stage of their growth journey. Trusted by Fortune 100 companies and emerging disruptors alike, we challenge conventional ways of working, drive growth, and pave the way for long-term success through bold innovation and fearless collaboration.

Our values guide everything we do and strengthen our commitment to people. By combining smart processes, human-centered design, and advanced technology, we celebrate our team's excellence and ensure we grow together. We believe in the power of continuous learning and development to drive both individual and organizational success. It’s time to rethink how work gets done. Dare to Work Differently® with RGP.

RGP is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, or any other legally protected trait and encourage all applicants to apply. 
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